
EXPERIENCE INNOVATION
We facilitate human-driven innovation processes for luxury, fashion and lifestyle brands.
A SELECTION OF RECENT
Work
We act as thinking partners and transformation agents. We listen, observe, involve and engage stakeholders and teams to open possibilities, design solutions, implement platforms and deliver meaningful experiences.
Driving Growth by thinking Customers rather than Cases
Driving Growth by thinking Customersrather than Cases TORY BURCHCHALLENGETransforming the contact centre from an outsourced, reactive, problem solving team to an in-house crew of brand experience providers and sales influencers.?We partnered with internal stakeholders...
Laying the Foundation for Digital Transformation
Laying the Foundationfor Digital Transformation Tory BurchCHALLENGETory Burch is a successful American lifestyle brand, launched in 2004 and quickly grown to account for more than 150 free-standing stores and presence in over 3000 department and specialty stores...
Shifting mindset from Transactions to Relationships
Shifting mindsetfrom Transactions to Relationships BulgariCHALLENGEBulgari approached us to develop a highly interactive, inspiring and bespoke workshop to help their global retail management team shift mindset from transaction to customer relationship, even with the...
How might we…
Design experiences that emotionally connect?
Reshape retail for the future?
Deliver personalization at scale?
Create a culture of continuous innovation?
Humanize digital shopping?
OUR MAIN
Services
Danzi can help you design a full new business proposition, a multi-channel service experience or just facilitate a co-creation workshop around a particular challenge. We can support you through idea validation, digital solution scouting, rapid experimentation.

OUR FOUNDER
Francesca Danzi
Francesca Danzi is a business executive and expert facilitator of innovation processes, connecting the dots between customer insight, marketing, retail and technology. Whether working with global brands, marketing agencies or strategy consultancies, she challenges organizations silos and facilitates cross-functional collaboration to bring a vision to life.
Francesca was most recently Chief Client Officer with Tory Burch and covered a range of newly created roles with Burberry prior to that, spearheading the company’s retail digital evolution under Angela Ahrendts and Christopher Bailey.
OUR THINKING
Insights
You don’t know your customer anymore
You don't know your customer anymoreTraditional algorithms cannot help in predicting purchase behaviors today because they are based on historical data. Behavior change brought about by Covid19 invalidates much of this data. How can brands effectively reach customers...
Reshaping Retail for the Future
Reshaping Retail for the FutureA blend of digital and human for a forever changed customer The pandemic has changed the way we live. Consumers have started purchasing heavily online and plan to continue to do so. What we purchase and what we care about when we...
Innovation: Leadership is what makes it or breaks it
Innovation: leadership is what makes it or breaks it?Continuous innovation demands a new leadership mindset Innovation is having an idea and executing it so it creates value. It requires creativity and insight to meet. It is about solving problems and imagining...



WHERE WE ARE
We are based in New York, London and Rome and work with companies anywhere in the world.