Thinking Forward.
OUR THINKING
Insights
You don’t know your customer anymore
You don't know your customer anymoreTraditional algorithms cannot help in predicting purchase behaviors today because they are based on historical data. Behavior change brought about by Covid19 invalidates much of this data. How can brands effectively reach customers...
Reshaping Retail for the Future
Reshaping Retail for the FutureA blend of digital and human for a forever changed customer The pandemic has changed the way we live. Consumers have started purchasing heavily online and plan to continue to do so. What we purchase and what we care about when we...
Innovation: Leadership is what makes it or breaks it
Innovation: leadership is what makes it or breaks it?Continuous innovation demands a new leadership mindset Innovation is having an idea and executing it so it creates value. It requires creativity and insight to meet. It is about solving problems and imagining...
How to stay relevant in Retail
How to stay relevant in RetailOriginally published by Greg Petro on Forbes.com I recently had the opportunity to connect with Francesca Danzi, the Chief Client Officer of Tory Burch, whom I met on a panel at the World Retail Congress. Francesca has...
WHERE WE ARE
We are based in New York, London and Rome and work with companies anywhere in the world.