Retail is undergoing a digital transformation - Danzi
Customer experience and retail transformation consultancy. Helping organisations connecting the dots between Customer Insight, Technology, Retail and Marketing to design remarkable customer experiences that drive loyalty and growth.
francesca, danzi, danzi consulting, consulting, digital, design, redesign, brand, value, customer, experience, behaviour, loyalty, management, engagement, strategy, business, growth, change, retail, transformation, personalisation, multi-channel, CX, CEM, training, leadership
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Retail is undergoing a digital transformation

Retail Transformation

Retail is undergoing a digital transformation

Customers are forcing a fundamental change in retail by demanding and expecting a seamless convergence of their in-store and digital experiences.

Store spaces are therefore becoming the ultimate omni-channel portals: digitally connected brick-and-mortar platforms, as vital for driving digital commerce and brand conversations as for in-store sales.

The opportunity is huge: brands can design new data-enhanced shopping experiences, offering timely, contextual and personalised services. And given that roughly 68 per cent of customers use a mobile device while in store (report by KPCB), the integration of mobile in retail is a necessary step and has yet to be nailed.