Burberry was collecting a huge amount of customer data and yet sales associates and customer service specialists were not benefiting from any of it when serving their customers. The CEO Angela Ahrendts had met with Salesforce?s founder Marc Benioff and the two had drawn the vision for a social enterprise that would connect customers to the brand and share insights for enhanced customer experience. How to bring that vision to life? How to put data in the hands of customer facing staff, when and where they need it the most? How to empower staff to personalise their service and build long-lasting relationships?