Style Library Digital Transformation
Developing A Customer Centric Brand and It’s Digital Platform
Deloitte Digital conducted a multi-channel opportunity assessment for Walker Greenbank PLC, a FTSE 250 luxury interior furnishings business that designs, manufactures and sells fabrics and wallcoverings under six different brands. Francesca Danzi acted as Deloitte Digital Associate Director and guided Walker Greenbank through the implementation of some of the key assessment recommendations, developing a new branding, launching a digital e-commerce platform and supporting the marketing team in designing a multi-channel marketing strategy.
Key achievements include:
- Development of Style Library into the company’s trading parent brand, articulating brand purpose, values, promise, personality, positioning and high-level marketing strategy
- Development of a multi-brand marketing calendar, through coaching an leading internal key team members. Organisation alignment around it
- Launch of Stylelibrary.com as the home of the six individual brands, allowing for an easier and stronger marketing activity