Mobile Retail Clienteling Archives - Danzi
Customer experience and retail transformation consultancy. Helping organisations connecting the dots between Customer Insight, Technology, Retail and Marketing to design remarkable customer experiences that drive loyalty and growth.
francesca, danzi, danzi consulting, consulting, digital, design, redesign, brand, value, customer, experience, behaviour, loyalty, management, engagement, strategy, business, growth, change, retail, transformation, personalisation, multi-channel, CX, CEM, training, leadership
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Customer One to One

Customer One To One

Burberry Digital Clienteling Platform

How to put data in the hands of customer facing staff, when and where need it the most? How to empower staff to personalise their service and build long-lasting relationships?

Francesca Danzi was the Product owner and therefore business lead of this new digital platform, an application able to show customer and product data in a visual and actionable way to store staff and contact centre associates. Francesca was responsible for requirement gathering, prioritisation, stakeholder management, development validation, launch strategy and pilot supervision.