Customer One To One
Burberry Digital Clienteling Platform
How to put data in the hands of customer facing staff, when and where need it the most? How to empower staff to personalise their service and build long-lasting relationships?
Francesca Danzi was the Product owner and therefore business lead of this new digital platform, an application able to show customer and product data in a visual and actionable way to store staff and contact centre associates. Francesca was responsible for requirement gathering, prioritisation, stakeholder management, development validation, launch strategy and pilot supervision.