Translating the Brand digital Experience to a physical Space

Translating the Brand digital Experience to a physical Space

Dec 21, 2015

Translating the Brand digital Experience to a physical space BURBERRY CHALLENGE Burberry had recently launched its World Store, the new, global brand site where customers could immerse themselves in the brand world and values, finding not only the vastest assortment...
Delivering Personalization at Scale

Delivering Personalization at Scale

Dec 21, 2015

Delivering Personalization at Scale BURBERRY CHALLENGE Burberry had to think of a launch campaign for the fragrance that was meant to replace Chanel N5 at the top of the feminine fragrance charts, My Burberry. The name My Burberry refers to the phrase people employ in...
Fusing Physical and Digital in a distinctive Beauty Experience

Fusing Physical and Digital in a distinctive Beauty Experience

Dec 21, 2015

Fusing Physical and Digital in adistinctive Beauty Experience BURBERRY CHALLENGE Burberry needed to mark its entrance in the beauty arena as a credible player, able to compete with brands like Chanel and Dior. As beauty constituted less than 1% of the company...