Customer/Retail Experience Design Archives - Danzi
Customer experience and retail transformation consultancy. Helping organisations connecting the dots between Customer Insight, Technology, Retail and Marketing to design remarkable customer experiences that drive loyalty and growth.
francesca, danzi, danzi consulting, consulting, digital, design, redesign, brand, value, customer, experience, behaviour, loyalty, management, engagement, strategy, business, growth, change, retail, transformation, personalisation, multi-channel, CX, CEM, training, leadership
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Made to Measure Tailoring

Made To Measure Tailoring Experience

A Bold Digital / Physical Experience for a Key Product Category

Burberry wanted to boost its men tailoring sales and compete with the traditional brands offering made-to-measure. Francesca Danzi was part of a multi-functional team that conceived the solution and designed the end-to-end customer experience. She launched the new made to measure tailoring service offer across 53 key doors globally, leveraging in store technology and resulting in +150% sales across the suiting category in six months.

Runway To Reality

Runway To Reality

Burberry made history on 22 September 2009 when the brand streamed live its SS10 fashion show. From the following season, the brand started to host in-store events that had the live-stream at their core, together with the availability for purchase of a selection of clothes and accessories immediately after they hit the runway (Runway to Reality initiative).

Francesca Danzi was part of a multi-functional team that designed the end-to-end Runway to Reality experience. She was in charge of the in-store journey and the global service standards. She was also on the ground around the world, involved in staff training and event coordination.

Regent Street Flagship

121 Regent Street Flagship

Burberry World Live / Bringing the Online Experience to a Physical Location

Burberry had recently launched its World Store, the brand site where customers could find not only all the products on sale but also all the beautiful content, stories, music, everything that the brand stood for. Angela Ahrendts wanted a physical version of that online site and 121 Regent Street was born, a ground breaking store, seamlessly mixing physical and digital touch points.

Francesca Danzi was responsible for designing the in-store customer experience and ensuring staff engagement with technology and new service offer.

My Burberry Launch

My Burberry Launch

Fragrance Launch with First Global Digital / Physical Personalisation Campaign

Francesca Danzi led the development of a multi-channel retail experience for the launch of My Burberry, Burberry’s iconic feminine fragrance and its biggest launch to date, across 20.000 doors globally. The launch had a global personalisation campaign at its core, which was brought to life in store with bottle engraving services and digital video personalisation. An example of how a simple idea can make the difference when excellently and consistently executed.

Beauty Box Portfolio 1

Beauty Box

Burberry Beauty Flagship Store

Burberry needed to mark its entrance in the beauty arena as a credible player, able to compete with brands like Chanel and Dior. The brand needed a statement store to bring its vision to life. Burberry Beauty Box was the answer, a new retail concept mixing beauty with fashion accessories.

Defined retail experience strategy and service offer, coordinated the launch of the first opening in London Covent Garden, overseeing every aspect of the customer experience, from store design to digital experiences and staff training.