My Burberry Launch
Fragrance Launch with First Global Digital / Physical Personalisation Campaign
Francesca Danzi led the development of a multi-channel retail experience for the launch of My Burberry, Burberry’s iconic feminine fragrance and its biggest launch to date, across 20.000 doors globally. The launch had a global personalisation campaign at its core, which was brought to life in store with bottle engraving services and digital video personalisation. An example of how a simple idea can make the difference when excellently and consistently executed.