Delivering Personalization at Scale BURBERRY CHALLENGE Burberry had to think of a launch campaign for the fragrance that was meant to replace Chanel N5 at the top of the feminine fragrance charts, My Burberry. The name My Burberry refers to the phrase people employ in...
Fusing Physical and Digital in adistinctive Beauty Experience BURBERRY CHALLENGE Burberry needed to mark its entrance in the beauty arena as a credible player, able to compete with brands like Chanel and Dior. As beauty constituted less than 1% of the company...
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