Dec 21, 2015 | Uncategorised
[no_blockquote text=”?Power has shifted from companies to customers. Customer don?t BUY brands, they JOIN brands. The company with the strongest tribe wins.? Marty Neumeier” show_quote_icon=”no” show_border=”yes”] In a highly...
Dec 21, 2015 | Uncategorised
Purpose is a commitment to have a positive impact on people?s life. It delivers on human principles; it gives brands the depth that resonates with people. A purpose gives direction and focus. Brands behaving and communicating according to their purpose, build...
Dec 21, 2015 | Uncategorised
Brands are expected to create a truly personalised and curated experience around each and every one of their customers. In what Interbrand defines ?The Age of You?, brand experiences are required to be unique to the individual and highly customised, based on personal...
Dec 21, 2015 | Uncategorised
Customers are forcing a fundamental change in retail by demanding and expecting a seamless convergence of their in-store and digital experiences. Store spaces are therefore becoming the ultimate omni-channel portals: digitally connected brick-and-mortar platforms, as...
Dec 21, 2015 | Uncategorised
Millennials “geared to pleasure rather than possessions” (BCG) are creating a new paradigm for luxury that prioritises personal experiences over luxury tradition. Lower income and higher living costs than any other generation mean a shift of priority from...
