Customers don’t buy brands, they join brands
«Power has shifted from companies to customers. Customer don’t BUY brands, they JOIN brands. The company with the strongest tribe wins.» Marty Neumeier
In a highly competitive, hyper connected digital world, customers are in control, expecting experiences that speak to their needs, wants, emotions. They want to be listened to, treated as individuals and live remarkable experiences that they can share and talk about. They want to participate in the life of the brands they choose to join. For brands it is about opening up, focusing on customers more than products, nurturing a tribe.