Burberry made history on 22 September 2009 when the brand streamed live its SS10 fashion show. From the following season, the brand started to host in-store events that had the live-stream at their core, together with the availability for purchase of a selection of clothes and accessories immediately after they hit the runway (Runway to Reality initiative).
Francesca Danzi was part of a multi-functional team that designed the end-to-end Runway to Reality experience. She was in charge of the in-store journey and the global service standards. She was also on the ground around the world, involved in staff training and event coordination.