Made To Measure Tailoring Experience - Danzi Consulting
Customer experience and retail transformation consultancy. Helping organisations connecting the dots between Customer Insight, Technology, Retail and Marketing to design remarkable customer experiences that drive loyalty and growth.
francesca, danzi, danzi consulting, consulting, digital, design, redesign, brand, value, customer, experience, behaviour, loyalty, management, engagement, strategy, business, growth, change, retail, transformation, personalisation, multi-channel, CX, CEM, training, leadership
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Made To Measure Tailoring Experience

  • Made to Measure Tailoring
  • Made to Measure Tailoring
  • Made To Measure Tailoring

Made To Measure Tailoring Experience

A Bold Digital / Physical Experience for a Key Product Category

Burberry wanted to boost its men tailoring sales and compete with the traditional brands offering made-to-measure. Francesca Danzi was part of a multi-functional team that conceived the solution and designed the end-to-end customer experience. She launched the new made to measure tailoring service offer across 53 key doors globally, leveraging in store technology and resulting in +150% sales across the suiting category in six months.

Customer/Retail Experience Design
Burberry, 2011