121 Regent Street Flagship - Danzi Consulting
Customer experience and retail transformation consultancy. Helping organisations connecting the dots between Customer Insight, Technology, Retail and Marketing to design remarkable customer experiences that drive loyalty and growth.
francesca, danzi, danzi consulting, consulting, digital, design, redesign, brand, value, customer, experience, behaviour, loyalty, management, engagement, strategy, business, growth, change, retail, transformation, personalisation, multi-channel, CX, CEM, training, leadership
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121 Regent Street Flagship
121 Regent Street Flagship
Burberry World Live / Bringing the Online Experience to a Physical Location
Burberry had recently launched its World Store, the brand site where customers could find not only all the products on sale but also all the beautiful content, stories, music, everything that the brand stood for. Angela Ahrendts wanted a physical version of that online site and 121 Regent Street was born, a ground breaking store, seamlessly mixing physical and digital touch points.
Francesca Danzi was responsible for designing the in-store customer experience and ensuring staff engagement with technology and new service offer.
Services
Customer/Retail Experience Design