121 Regent Street Flagship - Danzi Consulting

Customer experience and retail transformation consultancy. Helping organisations connecting the dots between Customer Insight, Technology, Retail and Marketing to design remarkable customer experiences that drive loyalty and growth.

francesca, danzi, danzi consulting, consulting, digital, design, redesign, brand, value, customer, experience, behaviour, loyalty, management, engagement, strategy, business, growth, change, retail, transformation, personalisation, multi-channel, CX, CEM, training, leadership

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121 Regent Street Flagship

Burberry World Live / Bringing the Online Experience to a Physical Location

Burberry had recently launched its World Store, the brand site where customers could find not only all the products on sale but also all the beautiful content, stories, music, everything that the brand stood for. Angela Ahrendts wanted a physical version of that online site and 121 Regent Street was born, a ground breaking store, seamlessly mixing physical and digital touch points.

Francesca Danzi was responsible for designing the in-store customer experience and ensuring staff engagement with technology and new service offer.

Services

Customer/Retail Experience Design

121 Regent Street Flagship