Innovation: Leadership is what makes it or breaks it

Innovation: Leadership is what makes it or breaks it

Apr 17, 2021 | Insights

Innovation: leadership is what makes it or breaks it? Continuous innovation demands a new leadership mindset Innovation is having an idea and executing it so it creates value. It requires creativity and insight to meet. It is about solving problems and imagining...
Customers don’t buy brands, they join brands

Customers don’t buy brands, they join brands

Dec 21, 2015 | Uncategorised

[no_blockquote text=”?Power has shifted from companies to customers. Customer don?t BUY brands, they JOIN brands. The company with the strongest tribe wins.? Marty Neumeier” show_quote_icon=”no” show_border=”yes”] In a highly...
Winning brands have a clear purpose and deliver on it

Winning brands have a clear purpose and deliver on it

Dec 21, 2015 | Uncategorised

Purpose is a commitment to have a positive impact on people?s life. It delivers on human principles; it gives brands the depth that resonates with people. A purpose gives direction and focus. Brands behaving and communicating according to their purpose, build...
Brand experiences must be tailored to the individual

Brand experiences must be tailored to the individual

Dec 21, 2015 | Uncategorised

Brands are expected to create a truly personalised and curated experience around each and every one of their customers. In what Interbrand defines ?The Age of You?, brand experiences are required to be unique to the individual and highly customised, based on personal...
Retail is undergoing a digital transformation

Retail is undergoing a digital transformation

Dec 21, 2015 | Uncategorised

Customers are forcing a fundamental change in retail by demanding and expecting a seamless convergence of their in-store and digital experiences. Store spaces are therefore becoming the ultimate omni-channel portals: digitally connected brick-and-mortar platforms, as...